AEO · GEO · AI VISIBILITY
AI Search Optimization
(AEO & GEO)
Become a source worth citing. Make your expertise easier to find, understand, and reference across AI-powered search experiences.
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AI Search Optimization services connect your SEO foundations with clear business information, useful answers, and evidence that supports your expertise. I assess how your brand appears across a defined set of customer questions, identify missing or inaccurate representation, and turn those findings into practical content and technical improvements.
This service is for businesses that want to understand their presence in ChatGPT, Gemini, Google AI Overviews, and Perplexity before deciding what to change. The starting point is your audience, services, competitors, and the questions that influence a buying decision. A mention is not the same as a citation, and neither automatically means a qualified enquiry.
THE WORK
How I Assess and Improve
AI Search Visibility
01
Visibility baseline
I build a defined sample of customer questions covering discovery, comparison, and service selection. For each test, I record the platform, prompt, date, brand representation, and any cited URLs. Relevant competitors provide context, not a target to copy. Repeat checks help reveal variation. This is a documented sample of responses, not a claim to measure every answer a platform generates.
02
Content and entity clarity
I review how consistently your About, service, author, and contact pages explain who you are, what you offer, and whom you serve. Recommendations address conflicting names, unclear service descriptions, missing author context, and unsupported claims. Appropriate structured data can reinforce information already visible on the page. It does not replace that information or guarantee that an AI system will accept a claim.
03
Source-worthy expertise
I improve the parts of your content that help someone resolve a specific question: direct explanations, meaningful comparisons, practical limitations, and first-hand examples you can substantiate. Sources should support the claims beside them. Case studies and original observations are included only when evidence is available. The goal is useful, independently understandable passages, not repeated AI keywords or invented authority signals.
04
Technical accessibility
I review whether important content is accessible in the rendered page, whether indexing controls match your intentions, and whether crawler restrictions create unintended barriers. These checks complement technical SEO and content optimization. I separate access recommendations for relevant search experiences from unrelated bot settings, then document what should change and how to test it. No blanket crawler access change is assumed.
WHAT YOU WALK AWAY WITH
Your AI Visibility Baseline
and Action Plan
- Documented prompt and citation baseline
- Competitor and source-gap analysis
- Prioritized content and technical actions
- A repeatable approach to visibility measurement
A FEW GOOD QUESTIONS
AEO and GEO Questions
What do AEO and GEO mean?
AEO means answer engine optimization; GEO means generative engine optimization. The terms overlap and describe efforts to make information easier to discover, understand, and accurately represent in answers. In this service, that means a documented visibility baseline, clearer entity information, stronger content evidence, and prioritized technical actions rather than a separate set of guaranteed ranking tricks.
Can you guarantee an AI citation?
No. Responses and cited sources vary by platform, query, location, personalization, and time. I can improve content and technical foundations and document the changes, but platforms decide what to show. Reporting distinguishes mentions, citations, and referral activity where measurable. A positive test result is evidence of that observation, not a promise of permanent placement.
Does AI search replace SEO?
No. Crawlability, indexing where relevant, useful content, and credible business information still matter. AI visibility work builds on those foundations and adds response-level testing. If you need a defined starting scope, the $500 AI Visibility Audit provides a diagnostic and prioritized next steps, delivered within five business days after payment and completed intake. Implementation is a separate scope.
YOUR NEXT CHAPTER