SELECTED WORK
The thinking.
The work.
The details that matter.
Four client case studies across education, legal technology, and payments. Explore the challenges, the work completed, and the results across SEO and AI search.
01 · Education · All Star Directories
All Allied Health Schools
+89%
Organic traffic
Rebuilding the technical, content, and authorship foundations of a healthcare education website.
02 · Holistic health education · All Star Directories
Natural Healers
+105%
Organic traffic
Refreshing expert-led career content and connecting it through a clearer topic architecture.
03 · Legal tech / SaaS · Freelance lawyer marketplace
LAWCLERK
+172%
Organic traffic
Recovering search visibility after a CMS migration and strengthening the path from organic visits to sign-ups.
04 · Fintech / payments · Built from scratch
Finical Holdings
0 to 18K
Monthly organic sessions
Building an organic acquisition foundation for a new payment-processing website.
Selected historical results for the periods shown. The work and metrics below reflect each project’s case-study reporting; outcomes vary by project.
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