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CASE STUDY 01 · Education · All Star Directories
All Allied Health Schools
Rebuilding the technical, content, and authorship foundations of a healthcare education website.
Website: allalliedhealthschools.com
Reporting period: Q1 2024 to Q1 2025 · 12 months
Results & impact
Organic traffic
+89%
180K to 340K monthly sessions
Top 10 keywords
+147%
85 to 210+ keywords
Featured snippets
28
Up from 3
AI Overview appearances
8K+
Queries with the brand cited
LLM brand citations
15K+
ChatGPT, Perplexity and Claude career queries
AI referral traffic
10K+
Monthly sessions from AI sources
The challenge
Organic traffic was declining after algorithm updates, high-value healthcare education terms had fallen off Page 1, and qualified lead volume was affected. Outdated architecture and siloed content weakened internal linking and crawl efficiency. Mobile Core Web Vitals were below target, with LCP above 4 seconds and CLS above 0.25. Structured data and expert authorship signals were also missing.
SEO strategy & implementation
Resolved 200+ technical issues, including broken links, redirect chains, duplicate content, and canonical problems.
Restructured content into career-path topic clusters with stronger internal linking.
Implemented Organization, EducationalOrganization, FAQPage, and BreadcrumbList structured data.
Improved LCP from 4.2 seconds to 1.8 seconds through image optimization, lazy loading, and CSS refactoring.
Built credentialed expert biographies through the “Meet the Pros” section.
Refreshed 150+ pages with current statistics, expert quotes, and career guidance.
GEO / AEO strategy
Restructured content into clear, citation-friendly formats for AI search.
Added authoritative question-and-answer sections targeting AI Overview inclusion.
Connected career topics with accreditation bodies, BLS data, and program types.
Developed comprehensive guides intended to support citations in ChatGPT, Perplexity, and Claude.
Tracked AI citation presence through weekly, systematic LLM query audits.
THE OUTCOME
A declining healthcare education property returned to organic growth while establishing measurable AI search visibility.
Historical results for the reporting period shown. Outcomes vary by project.
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