CASE STUDY 02 · Holistic health education · All Star Directories
Natural Healers
Refreshing expert-led career content and connecting it through a clearer topic architecture.
Website: naturalhealers.com
Reporting period: Q2 2024 to Q2 2025 · 12 months
Results & impact
Organic traffic
+105%
95K to 195K monthly sessions
Top 10 keywords
+182%
62 to 175+ keywords
Featured snippets
35+
Up from 5
AI Overview appearances
10K+
Queries with the brand cited
LLM brand citations
12K+
ChatGPT and Perplexity health queries
AI referral traffic
20K+
Monthly sessions from AI sources
The challenge
Statistics were three to five years out of date, undermining credibility in a health-related education niche. Organic traffic had plateaued and was beginning to decline. Limited structured data, inconsistent blog targeting, and weak connections between career guides, articles, and program listings constrained discoverability. The brand also lacked a GEO strategy and visibility in AI-generated career answers.
SEO strategy & implementation
Identified 500+ untapped keyword opportunities across holistic health career searches.
Built career-path hub pages supported by in-depth cluster articles.
Launched a “Meet the Pros” contributor program with credentialed professionals.
Implemented FAQPage, Person, EducationalOccupationalProgram, and HowTo structured data.
Refreshed 200+ pages with current BLS data, licensing requirements, and accreditation information.
Improved site loading to under two seconds using a CDN, image compression, and JavaScript deferral.
GEO / AEO strategy
Used clear headings, bullets, and direct statements to make content easier to parse.
Strengthened entity associations between the brand and holistic health education topics.
Implemented Speakable structured data as part of the voice and AI assistant strategy.
Created data-rich comparisons covering programs, salaries, and certifications.
Tracked citations weekly across ChatGPT, Perplexity, Claude, and Google AI Overviews.
THE OUTCOME
The case study identifies Natural Healers as the strongest organic growth property in the All Star Directories portfolio during the reporting period.
Historical results for the reporting period shown. Outcomes vary by project.
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